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Johnston Press’s pay wall falls over..

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Days after my blog post “Pay walls going up for Irish traditional media“, the very people who inspired  confidence in pay walls  for online regional new publishers are now taking them right back down again. I hate to tell you I told you so, but ..

pressgazette.co.uk reports that Johnston Press halts pay wall experiment:

Johnston Press is to drop the paywalls it implemented on a number of its local newspapers from next week, Press Gazette understands

The regional publisher erected barriers on two of its Scottish and four of its English weekly newspaper websites in November as part of a trial to “get an understanding of what the customer dynamic is around paid-for content”.

Also check out Frank Prendergast’s, Paywalls are not the Enemy blog post. Its an interesting read.


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